Studio Museum of Harlem
A promotional broadcast and digital campaign celebrating the grand opening and architectural legacy of the Studio Museum in Harlem.

[ Creative Mandate ]
01
> CREATIVE MANDATE
As the Studio Museum in Harlem prepared to unveil its new 82,000 sq. ft. facility designed by Adjaye Associates, the institution needed a compelling motion piece to honor decades of Black artistry and community leadership while marking a transformative new chapter.
COPE & OUTPUTS ][ Hero Film ]
02

[ Visual Direction ]
03
CREATIVE DIRECTION & MOTION SYSTEM
Bridging past and present, the film pairs rare archival assets with modern footage using composed static frames and tactile Super 8/VHS transitions to reflect community heritage and institutional evolution. Seamless pacing ensures a cohesive narrative, grounded by kinetic typography interwoven with the building's facade geometry to symbolize cultural roots and forward momentum.
Starting with visual research and palette curation in Milanote, I developed style frames and asset cutouts in Illustrator and Photoshop. In After Effects, I engineered subtle parallax treatments, tactile Super 8/VHS texture overlays, custom posterize-time cadence, and fluid camera transitions to achieve an intentional, filmic rhythm.
[ System in Motion & Impact ]
04
APPLICATION IN CONTEXT
.jpeg)
.jpeg)
DELIVERY & IMPACT
Delivered a versatile, high-energy suite of promotional motion deliverables across digital billboards, broadcast, and social media channels. The final film takes viewers on a seamless journey through Harlem’s iconic streets, immortalizing the institution’s legacy and welcoming its next chapter.
[ Selected Motion Work ]
05
[ RELATED FILES ]
[ Contact ]
06










.gif)
