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Studio Museum of Harlem

A promotional broadcast and digital campaign celebrating the grand opening and architectural legacy of the Studio Museum in Harlem.

[ PROJECT PROFILE ]
CLIENT
Studio Museum of Harlem
SECTOR
Event Design
CREATIVE ROLE
Motion Designer, Art Director
YEAR
2025
RUNTIME
2:49
VISUAL SYSTEM / MOTION / DELIVERY
Frame from the Studio Museum in Harlem grand opening campaign film

[ Creative Mandate ]

01

> CREATIVE MANDATE

As the Studio Museum in Harlem prepared to unveil its new 82,000 sq. ft. facility designed by Adjaye Associates, the institution needed a compelling motion piece to honor decades of Black artistry and community leadership while marking a transformative new chapter.

[ SCOPE & OUTPUTS ]
›
Creative Concept & Visual Research
›
Style Frames & Motion Art Direction
›
Archival Asset Treatment & Footage Compositing
›
Kinetic Typography & Graphic Animation
›
Motion Design, Transitions & Texture Effects
›
Multi-Format Final Masters — 16:9 Broadcast, 9:16 Vertical & OOH Billboard

[ Hero Film ]

02

studio-museum-of-harlem

■ [PAUSED]
Studio Museum of Harlem
▶
▶ 00:00
2:49

[ Visual Direction ]

03

CREATIVE DIRECTION & MOTION SYSTEM

CREATIVE DIRECTION

Bridging past and present, the film pairs rare archival assets with modern footage using composed static frames and tactile Super 8/VHS transitions to reflect community heritage and institutional evolution. Seamless pacing ensures a cohesive narrative, grounded by kinetic typography interwoven with the building's facade geometry to symbolize cultural roots and forward momentum.

Starting with visual research and palette curation in Milanote, I developed style frames and asset cutouts in Illustrator and Photoshop. In After Effects, I engineered subtle parallax treatments, tactile Super 8/VHS texture overlays, custom posterize-time cadence, and fluid camera transitions to achieve an intentional, filmic rhythm.

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[ System in Motion & Impact ]

04

APPLICATION IN CONTEXT

ENVIRONMENT.DIR // LIVE MOCKUP
PRODUCTION TIMELINE
01
1.5 WEEKS
TURNAROUND
Deliverables
02
8.5M+
NYC METRO & DIGITAL REACH
Detail image from the Studio Museum in Harlem opening campaign
Second detail image from the Studio Museum in Harlem campaign
Style & Aesthetic
03
30+
ARCHIVAL CUTS & FRAMES

DELIVERY & IMPACT

Outcome

Delivered a versatile, high-energy suite of promotional motion deliverables across digital billboards, broadcast, and social media channels. The final film takes viewers on a seamless journey through Harlem’s iconic streets, immortalizing the institution’s legacy and welcoming its next chapter.

‍

FINAL SYSTEM — DELIVERED WORK

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[ Selected Motion Work ]

05

[ RELATED FILES ]

[ Contact ]

06

[ CONTACT ]

[ Start Project ]

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