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New York Stock Exchange Takeover

A seamless looping motion graphic built for BNY Mellon's closing bell ceremony at the New York Stock Exchange, tracing the company's milestones across eras for display on every screen on the exchange floor.

[ PROJECT PROFILE ]
CLIENT
BNY Mellon
SECTOR
Event Design
CREATIVE ROLE
Motion Designer
YEAR
August 20, 2022
RUNTIME
1:26
VISUAL SYSTEM / MOTION / DELIVERY
Title frame from the BNY Mellon New York Stock Exchange closing bell animation

[ Creative Mandate ]

01

> CREATIVE MANDATE

In 2022, BNY Mellon was invited to ring the closing bell at the New York Stock Exchange, marking a significant event in the company's history. To showcase the occasion, I developed a seamless looping animation played behind BNY Mellon's CEO, Robin Vince, as he took the place of Thomas "Todd" Gibbons, the exiting CEO. The motion graphic highlighted BNY Mellon's achievements across eras and reinforced the company's position as a leader in the financial industry.

[ SCOPE & OUTPUTS ]
›
Creative Concept & Visual Direction
›
NYSE Takeover Motion System
›
Looping Animation Sequences
›
Brand Asset Integration
›
Screen-Specific Content Adaptations
›
Final Playback & Delivery Masters

[ Hero Film ]

02

new-york-stock-exchange-takeover

■ [PAUSED]
New York Stock Exchange Takeover
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▶ 00:00
1:26

[ Visual Direction ]

03

CREATIVE DIRECTION & MOTION SYSTEM

CREATIVE DIRECTION

A seamless looping animation created for BNY Mellon's closing bell ceremony at the New York Stock Exchange. The project required brand alignment, audience engagement, and a two-minute motion graphic showcasing significant milestones. The animation was designed for display on digital signage to maximize visibility across multiple media outlets.

To develop the two-minute motion graphic, I focused on gathering key historical data and milestones from BNY Mellon's archives. This involved collaborating with the events team to align on the brand message and desired impact. Using animation techniques that emphasized smooth transitions and engaging visuals, I crafted a narrative that highlighted the company's evolution. The final product was optimized for all digital platforms, ensuring it integrated seamlessly into the event's digital signage.

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[ System in Motion & Impact ]

04

APPLICATION IN CONTEXT

ENVIRONMENT.DIR // LIVE MOCKUP
PRODUCTION TIMELINE
01
24
HOURS LIVE LAUNCH
Deliverables
02
3.5M+
BROADCAST VIEWERS
Detail still from the BNY Mellon NYSE closing bell animation
Phone mockup showing the looping NYSE takeover animation
Style & Aesthetic
03
3
LOOPED ANIMATIONS

DELIVERY & IMPACT

Outcome

This was a historic event for the company, marking the transition of power from former CEO Todd Gibbons to current CEO Robin Vince. The animation was shown on all the monitors on the stock exchange as a BNY Mellon takeover. It was a key highlight of the closing bell and was picked up across multiple media outlets.

FINAL SYSTEM — DELIVERED WORK

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[ Selected Motion Work ]

05

[ RELATED FILES ]

[ Contact ]

06

[ CONTACT ]

[ Start Project ]

[ RESPONSE WITHIN 48 HRS ]
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