For the August Scratchers campaign, I developed three integrated creative concepts across retail and digital for the $2 Triple 333, $3 Loteria, and $5 Uno tickets, targeting 38–60-year-old Washingtonians, younger players, and the Hispanic community with a $2.76M sales goal. I created custom 3D assets in Blender with clean topology, detailed textures, and optimized social animations, resulting in strong early engagement and positive campaign performance.
The challenge was to create eye-catching, engaging promotional materials that effectively communicated the urgency and excitement of these scratchers while appealing to our diverse target audience. Each ticket had unique characteristics and required distinct creative treatment to resonate with potential players. Additionally, the need for brand consistency across various platforms and formats further complicated the task.
The August Scratchers campaign aims to create engaging promotional materials that convey urgency and excitement for a diverse audience. Each ticket will have unique designs�playful for the $5 Uno, culturally relevant for the $3 Loteria, and lucky numbers for the $2 Triple 333. Collaborative creative processes will emphasize strong color contrasts and high-quality textures for social media engagement.
The animation process began with sketching and ideation to visualize the core concepts for each ticket. I then created low-poly models in Blender to establish the foundational 3D assets. Attention was paid to UV unwrapping techniques and ensuring clean topology to maintain visual quality. The next steps involved applying textures, lighting, and dynamic elements to enhance the animation. Each piece was designed to capture attention quickly, aligning with the fast-paced consumption patterns of social media users.
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To tackle this, I conceptualized vibrant and dynamic designs that highlighted each scratcher's unique features while ensuring they appealed to the targeted demographics. For the $5 Uno ticket, I drew inspiration from the game's fun and playful nature, incorporating elements that resonate with its audience. The $3 Loteria ticket included culturally relevant designs and Spanish translations to engage the Hispanic audience. For the $2 Triple 333, I emphasized lucky numbers, appealing to players' desire for fortune. Each design was crafted to showcase the tickets prominently and ensure high visibility of key promotional details.
