The animation followed strict brand guidelines, ensuring consistent representation for both BNY Mellon and its external stakeholder. It featured clear product visuals aligned with BNY Mellon's typography and color palettes, with careful logo placement and transitions to enhance visibility. Its modular structure allowed for flexibility across platforms, from full-length videos to short social clips, maintaining brand integrity while maximizing engagement.

The process began with an initial consultation to clarify project goals and target audience, followed by script development to keep the messaging concise. Storyboarding helped visualize the animation flow and integrate screenshots effectively. I created and optimized 2D assets for clarity, then animated the storyboards with dynamic movement. After internal reviews and feedback, I made final adjustments for clarity and modularity, then exported in multiple formats for use across platforms.