I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.
I produced a 2D animation for BNY Mellon and its external stakeholder, incorporating screenshots of the product. The animation was designed to be both a full-length video and a series of shorter, more digestible clips. The branding of both entities was included in separate videos, ensuring that the animation effectively represented both parties.
The BNY Mellon 2D animation followed strict brand guidelines, ensuring consistent representation for both BNY Mellon and its external stakeholder. It featured clear product visuals that aligned with BNY Mellon�s typography and color palettes, with careful logo placement and transitions to enhance visibility. Its modular structure allowed for flexibility across platforms, from full-length videos to short social media clips, maintaining brand integrity and maximizing engagement.
The animation process began with an initial consultation to clarify project goals and target audience, followed by script development to ensure concise messaging. Storyboarding helped visualize the animation flow, integrating screenshots effectively. I created and optimized 2D assets for clarity and visual appeal, then used animation software to bring the storyboards to life with dynamic movements. After conducting internal reviews and gathering feedback, I made final adjustments for clarity and modularity, allowing for the creation of both full-length and shorter clips. The final animations were exported in various formats for use across different platforms.
The main issues with the 2D animation video created for BNY Mellon and its client were the low clarity of the screenshots, which made it difficult for viewers to comprehend within the allotted time. Additionally, the video needed to be modular to allow for easy editing to a shorter length or for targeted subject matter in social media posts.