Monopoly 360 Campaign
A 360 out-of-home campaign launching DC Lottery's Monopoly Scratchers, pairing classic game tokens with Washington, D.C. landmarks across motion and static formats from standard screens to large-scale spectaculars.
[ Project Brief ]
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As Art Director for the DC Lottery's Monopoly-themed Scratchers campaign, I developed a series of dynamic motion graphics and static out-of-home assets. The project blended the nostalgic imagery of the Monopoly board game with recognizable Washington, D.C. landmarks. The campaign maintained strict brand integrity for both the DC Lottery and Monopoly while creating a visually captivating and localized experience.
COPE & OUTPUTS ][ Featured Reel ]
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[ Pre-Viz / Look Dev ]
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Brand guidelines prioritized clarity and visual appeal, ensuring adherence to both the Monopoly and DC Lottery identities for seamless integration across all platforms. Classic game tokens were paired with recognizable D.C. landmarks so the campaign read as local without losing the familiarity that makes the property work.
The animation process began with storyboarding to map out the flow and key transitions, ensuring smooth integration of Monopoly imagery with DC landmarks. Assets were designed to scale and animated with a focus on seamless movement, dynamic transitions, and brand consistency. After initial renders, feedback was incorporated to refine timing and ensure optimal visual clarity across all deliverables.
[ System Application & Deployment ]
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I led the art direction for a series of 15-second motion graphics and static designs that brought the world of Monopoly to the streets of D.C. The creative featured classic game tokens, like the car and top hat, animated against a backdrop of local landmarks. By adhering to strict brand and technical guidelines, the final deliverables maintained visual clarity and brand fidelity, creating an engaging campaign that resonated with both in-store and outdoor audiences.
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[ Contact ]
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