San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
For Adidas’ 2017 NHL jersey campaign, I collaborated with Malcolm McNeil to create high-impact digital content for social media. Adidas sought to showcase its NHL jerseys in NYC through local creators, blending photography and motion while adhering to Instagram’s 15-second limit. Malcolm led photography, while I directed motion design, crafting smooth transitions and dynamic effects that captured NYC’s energy. The content, shared across Adidas NYC’s social platforms, drove over 100K interactions, with a single Instagram post receiving 20K+ engagements within hours, reinforcing Adidas’ influence in sportswear and street culture.
Created a dynamic, soundless animation reel for BNY Mellon's Active Investors 2022 event, designed for seamless playback across all event monitors.
As Art Director, I developed CoVar's AUSA branding using AI and Photoshop, delivering an innovative design under a tight deadline.
