San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
For Adidas’ 2017 NHL jersey campaign, I collaborated with Malcolm McNeil to create high-impact digital content for social media. Adidas sought to showcase its NHL jerseys in NYC through local creators, blending photography and motion while adhering to Instagram’s 15-second limit. Malcolm led photography, while I directed motion design, crafting smooth transitions and dynamic effects that captured NYC’s energy. The content, shared across Adidas NYC’s social platforms, drove over 100K interactions, with a single Instagram post receiving 20K+ engagements within hours, reinforcing Adidas’ influence in sportswear and street culture.
Designed a 3D ‘shoebox’ store concept for Nike at SXSW, blending low-poly aesthetics with clean topology for seamless UV mapping and high-quality mockup ads.
As Art Director, I developed CoVar's AUSA branding using AI and Photoshop, delivering an innovative design under a tight deadline.
