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CoVar at AUSA

As Art Director, I developed CoVar's AUSA branding using AI and Photoshop, delivering an innovative design under a tight deadline.

Location:

San Francisco, CA, USA

Type of Work:

San Francisco, CA, USA

Completion Date:

San Francisco, CA, USA

Overview

For CoVar’s first brand advertising campaign, I developed a full-page print and digital ad for Army USA Magazine to establish its presence in the defense industry. With no existing assets or references, I built every element from scratch, using advanced compositing techniques and AI tools like generative fill to craft high-impact visuals.

The objective was to position CoVar as a trusted leader in AI technology, competing with industry giants like Lockheed and Palantir. I designed multiple ad variations featuring a bold, photography-driven approach with precise, strategic messaging. The result was a visually compelling and targeted campaign that effectively captured the attention of key industry stakeholders.

Project
Taoti Creative
CoVar
Art Direction, Graphic Design
Photoshop
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NHL Jersey Campaign 2018

Designed motion content for Adidas’ NHL jersey campaign, integrating dynamic animation and photography to drive high engagement across social platforms.

Location:
New York City, NY, USA
Type of Work:
Motion Design
Completion Date:
March 2018
Adidas
Adidas
Art Direction, Motion Design
After Effects, Photoshop
NHL Jersey Campaign 2018

Lockheed Martin W.E.B.T - United Kingdom Commercial

Produced Lockheed Martin UK’s largest commercial for the We’re Engineering a Better Tomorrow campaign, capturing operations across four cities.

Location:
London, UK
Type of Work:
Media Production
Completion Date:
March 2017
Lockheed Martin UK
Lockheed Martin UK
Production, Editing
Adobe CC
Lockheed Martin W.E.B.T - United Kingdom Commercial
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