Washington, DC, United States
Art Direction & Branding
August 2024
For CoVar’s first brand advertising campaign, I developed a full-page print and digital ad for Army USA Magazine to establish its presence in the defense industry. With no existing assets or references, I built every element from scratch, using advanced compositing techniques and AI tools like generative fill to craft high-impact visuals.
The objective was to position CoVar as a trusted leader in AI technology, competing with industry giants like Lockheed and Palantir. I designed multiple ad variations featuring a bold, photography-driven approach with precise, strategic messaging. The result was a visually compelling and targeted campaign that effectively captured the attention of key industry stakeholders.
Designed a dynamic IAAPA logo animation for web, social, and commercials, optimizing it for interactivity and seamless cross-platform integration.
Developed a multi-platform campaign strategy for DC Lottery’s Monopoly Scratchers, using bold visuals and targeted messaging to drive engagement and sales.
