AJ's Portfolio

BNY Mellon

New York Stock Exchange Takeover

Background

In 2022, BNY Mellon was invited to ring the closing bell at the New York Stock Exchange, marking a significant event in the company's history. To showcase this momentous occasion, I developed a seamless looping animation that was played behind BNY Mellon's CEO, Robin Vince, as he took the place of Thomas "Todd" Gibbons, the exiting CEO at the time. The motion graphic highlighted BNY Mellon's achievements throughout the eras and helped to reinforce the company's position as a leader in the financial industry.

Challenges

To address the need for a two-minute motion graphic highlighting BNY Mellon's history and achievements for the ringing of the closing bell at the New York Stock Exchange, we developed a visually compelling animation that showcased the company's significant milestones throughout the years. Our team collaborated closely with BNY Mellon's events team to ensure that the motion graphic reflected their brand values and goals, while also captivating the attention of viewers. The resulting animation played seamlessly on all digital signage, providing a memorable and impactful experience for all those present at the event.

Client

BNY Mellon

Role

Motion Designer

Tools

After Effects, Illustrator, Photoshop

Duration

1:26

The Concept

In 2022, a seamless looping animation was created for BNY Mellon's closing bell ceremony at the New York Stock Exchange. The project required brand alignment, audience engagement, and a two-minute motion graphic showcasing significant milestones. The animation was designed for display on digital signage to maximize visibility across multiple media outlets.

Process & Workflow

To develop the two-minute motion graphic, I focused on gathering key historical data and milestones from BNY Mellon’s archives. This involved collaborating with the events team to align on the brand message and desired impact. Using animation techniques that emphasized smooth transitions and engaging visuals, I crafted a narrative that highlighted the company's evolution. The final product was optimized for all digital platforms, ensuring it seamlessly integrated into the event’s digital signage.

The Solution

This was a historic event for the company since it was a transition of power from our former CEO, Todd Gibbons to our current CEO, Robin Vince. The animation was shown on all the monitors on the stock exchange as a BNY Mellon takeover. It was a key highlight of the closing bell and can be see on multiple media outlets.