Nova Awards 2017
A visual identity project created for Lockheed Martin’s 2017 NOVA Awards, designed to give the event a polished, elevated presence through a clear and cohesive recognition system. The work focused on building a formal yet memorable visual language suited to one of the company’s signature internal honors programs.
[ Strategic Mandate ]
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> STRATEGIC MANDATE
In 2017, Lockheed Martin hosted the prestigious NOVA Awards, an executive program for approximately 260 honorees, leaders, and guests recognizing exceptional employee contributions. As the lead designer, I developed all print materials and motion graphics for the event, which is the company's most significant annual ceremony, hosted by CEO Marillyn Hewson. The challenge was to create a cohesive design system for both print and digital platforms, while integrating practical elements like lighting and set design, all within a $15K budget. The result was a visually stunning event that was highly regarded for its seamless execution and celebration of Lockheed Martin's top talent.
[ Visual Strategy ]
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[ VISUAL POSITIONING ]
An elegant color palette of deep blue, silver, and gold is complemented by classic serif typography for formal elements and modern sans-serif for details, showcasing high-quality visuals of award recipients to evoke a formal, respectful, and celebratory tone.
[ System & Execution ]
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[ SYSTEM IMPLEMENTATION ]
The system was produced across every touchpoint the ceremony required: invitations, menus, and brochures in print; signage and web promotions in digital; and motion graphics running throughout the program. Design decisions extended into the practical build as well, coordinating with lighting, sound, and set design so the environment read as one piece rather than a stage dressed with separate assets. All of it was produced in Illustrator, InDesign, Lightroom, and Photoshop against a $15,000 budget.
[ Impact & Stewardship ]
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[ IMPACT & STEWARDSHIP ]
The 2017 NOVA Awards event was a resounding success, receiving accolades for its cohesive design and seamless execution. The comprehensive design system effectively unified all print and digital materials, contributing to an engaging and memorable experience for approximately 260 attendees. Feedback indicated that the event not only highlighted the exceptional contributions of Lockheed Martin employees but also strengthened company morale and culture. The event remained within the $15K budget, showcasing efficient resource management and creativity in design.
[ Selected Art Direction ]
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[ Contact ]
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