Background
For CoVar's first brand advertising campaign, I was tasked with creating a full-page print and digital ad for Army USA Magazine to establish the brand�s presence in the defense industry. Starting with no existing assets or references, I developed every element from scratch, employing advanced compositing techniques and AI tools like generative fill to create compelling visuals. The goal was to position CoVar as a trusted leader by blending dependability with cutting-edge machine learning. To achieve this, I designed multiple ad versions that featured a strong, photographically-driven art direction paired with crisp, targeted messaging, effectively engaging the defense-focused audience.
