To evolve the initial brand identity into a dynamic and cohesive system across all marketing collateral. The objective was to energize the brand's visual language to match the park's high-action experience and increase customer engagement.
My primary focus was on rebranding and updating various collateral pieces, such as business cards, letterheads, flyers, posters, and brochures. Leveraging my expertise in brand design and art direction, I aimed to bring a fresh and dynamic look to these materials, aligning them with Big Air Trampoline Park's energetic and vibrant brand personality.
The design incorporates a vibrant color palette of bright, energetic neon greens, blues, and pinks, paired with bold, modern fonts for headlines and playful typography for body text, complemented by high-energy action shots and diverse representation to create a fun, inviting, and dynamic tone.
To achieve these objectives, I utilized industry-standard tools such as Adobe Illustrator for vector graphics, Photoshop for image editing and manipulation, and InDesign for layout and print design. Employing a combination of design principles and motion graphics techniques, I aimed to create visually compelling and cohesive collateral that resonates with the target audience. The rebranded collateral not only aligned with the established brand identity but also injected a new level of dynamism and engagement. Through the integration of motion design elements, I successfully contributed to enhancing the overall visual appeal and market presence of Big Air Trampoline Park.
The updated collateral for Big Air Trampoline Park significantly enhanced the brand’s visual identity, leading to a boost in customer engagement and a 15% increase in party bookings. The vibrant and cohesive designs resonated with the target audience, improving brand recognition and strengthening the park’s market presence.
