San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
NCODA, a national nonprofit supporting oncology pharmacists and clinicians, needed a refreshed brand and redesigned website to better serve its dual audiences — clinicians who rely on the site for resources and pharmaceutical partners who fund the organization through educational collaborations.
The new website needed to balance usability with strategy — providing a seamless experience for members, while positioning NCODA for growth through non-dues revenue opportunities.
Redesign NCODA’s WordPress website to reflect a refreshed brand, improve content discoverability, and support revenue growth through partner engagement. The platform needed to balance two distinct audiences — clinicians (non-dues members) and pharmaceutical partners (paid sponsors) — while setting the foundation for Salesforce integration and long-term scalability.
Key measurable goals included:
We began with a brand and UX audit to align NCODA’s visual identity with its growing role in community oncology. Through stakeholder workshops and user journey mapping, we identified how clinicians and partners used the site — and where friction existed.
Our strategy focused on:
Our execution combined design strategy with agile development.
We also designed for long-term growth, ensuring the site could accommodate Salesforce integrations, non-dues revenue features, and future brand evolutions — including a potential name change.
Size: Desktop:
60px, 7vw, 68px
Tablet:
60px, 7vw, 68px
Mobile:
60px, 7vw, 68px
Size: Desktop:
38px, 5.25vw, 42px
Tablet:
38px, 5.25vw, 42px
Mobile:
38px, 5.25vw, 42px
Every interface begins with empathy. We craft experiences that connect people, simplify decisions, and enhance how users move through the world.
Size: Desktop:
18 px
Tablet:
16 px
Mobile:
16 px
“No one has done more with the sh***iest website ever than we have. The redesign finally reflects the quality of our work and the people behind it. It’s intuitive, modern, and something we’re proud to show our partners.”— Patrick Connelly, Chief Development & Strategy Officer, NCODA
A design communication project focused on visualizing complex AI and blockchain interactions for educational storytelling. The goal was to develop technical storyboards and visual hierarchies that could guide illustrators and motion designers in translating abstract systems into intuitive, animated narratives.
Redesign and rebrand of NCODA’s WordPress website to create a modern, intuitive, and revenue-driven experience for clinicians and pharmaceutical partners. The project focused on navigation, accessibility, SEO, and scalable integrations with Salesforce to support long-term digital growth.
a Houston-based property management company specializing in Homeowners Association (HOA) management.
Designed a pitch deck for OKPlayer and Talkhouse’s Hip-Hop 50 Podcast, delivering a compelling visual narrative under a tight two-day deadline.
Created a high-fidelity 3D dress for digital ads and AR, using Marvelous Designer, Cinema 4D, Mixamo, and Redshift to ensure realistic fabric movement and detai
Designed a 3D ‘shoebox’ store concept for Nike at SXSW, blending low-poly aesthetics with clean topology for seamless UV mapping and high-quality mockup ads.
