Houston TX
Ui/UX Design
October 2025
TriQuest Management: Strategic Visual Design and Global Brand Unification
TriQuest Management sought a sophisticated visual identity to match their global financial expertise. As Art Director, I defined the entire creative vision, establishing a comprehensive brand system to unify B2B communications across all platforms.
My Role: I led the strategic development of core guidelines, focusing on typography, color theory, and modular layouts for scalability. I drove the execution of executive-level collateral, ensuring pixel-perfect representation of the brand's new strategic positioning.
Impact: The new visual ecosystem significantly elevated TriQuest’s market perception. The standardized visual system provided clear design rules for the internal team, leading to a 20% decrease in external design agency costs while delivering a unified, professional face for the global enterprise.
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