Washington, DC, USA
Art Direction & Branding
September 2024
For the October launch of DC Lottery’s Monopoly Scratchers, I developed three creative concepts for a multi-platform campaign across retail, TV, radio, OOH, and digital. The goal was to create a high-impact launch and drive $4.08M in sales by engaging core players and attracting new ones through the Monopoly brand’s familiarity. With a crowded market, the campaign needed bold, cohesive visuals and clear messaging. Using Monopoly’s brand guidelines, I designed concepts that balanced iconic elements with strong product focus, ensuring visibility and compelling players to act.
Designed a dynamic IAAPA logo animation for web, social, and commercials, optimizing it for interactivity and seamless cross-platform integration.
Designed and animated engaging retail and digital assets for the August Scratchers campaign, driving excitement and visibility across platforms.
