Washington, DC, USA
Art Direction & Branding
September 2024
For the October launch of DC Lottery’s Monopoly Scratchers, I developed three creative concepts for a multi-platform campaign across retail, TV, radio, OOH, and digital. The goal was to create a high-impact launch and drive $4.08M in sales by engaging core players and attracting new ones through the Monopoly brand’s familiarity. With a crowded market, the campaign needed bold, cohesive visuals and clear messaging. Using Monopoly’s brand guidelines, I designed concepts that balanced iconic elements with strong product focus, ensuring visibility and compelling players to act.
Designed lockup for "Events DC Presents Clipper Fleet Week at The Wharf," blending branding to convey excitement across digital, print, and on-site materials.
Reimagined an ad with Shine Creative’s audio, crafting a dynamic motion design piece that seamlessly aligned with the message while meeting tight deadlines.
