Washington, DC, USA
Motion Design
November 2024
I animated the IAAPA logo as an interactive website element and branding asset for commercials and social media. The challenge was to create a dynamic, professional animation within a tight two-day timeframe, ensuring seamless integration across platforms. Through multiple design iterations, I refined the motion for clarity, versatility, and interactivity. Using After Effects, Illustrator, and Photoshop, I optimized the animation for web and digital use, including Lottie export. The final animation was well received by IAAPA and Taoti Creative, reinforcing IAAPA’s brand identity across multiple touchpoints.
Developed a multi-platform campaign strategy for DC Lottery’s Monopoly Scratchers, using bold visuals and targeted messaging to drive engagement and sales.
Led the creative direction and visual identity development for TriQuest, establishing a comprehensive brand system to unify their global B2B communications.
