San Francisco, CA, USA
San Francisco, CA, USA
San Francisco, CA, USA
For the August Scratchers campaign, I developed three creative concepts for retail and online promotions, featuring the $2 Triple 333, $3 Loteria, and $5 Uno tickets. The goal was to drive $2.76M in sales by engaging core audiences, including 38-60-year-old Washingtonians, younger players, and the Hispanic community. Each design highlighted the unique appeal of its ticket, ensuring high visibility and brand consistency. Using Blender, I created 3D assets with clean topology, applied textures, and optimized animations for social media engagement. Early feedback indicates strong audience interaction and campaign success.
Developed a multi-platform campaign strategy for DC Lottery’s Monopoly Scratchers, using bold visuals and targeted messaging to drive engagement and sales.
Designed a pitch deck for OKPlayer and Talkhouse’s Hip-Hop 50 Podcast, delivering a compelling visual narrative under a tight two-day deadline.
