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DC Lottery: Uno Scratchers Campaign

Designed and animated engaging retail and digital assets for the August Scratchers campaign, driving excitement and visibility across platforms.

Location:

Washington, DC, USA

Type of Work:

Motion Design

Completion Date:

September 2024

Overview

For the August Scratchers campaign, I developed three creative concepts for retail and online promotions, featuring the $2 Triple 333, $3 Loteria, and $5 Uno tickets. The goal was to drive $2.76M in sales by engaging core audiences, including 38-60-year-old Washingtonians, younger players, and the Hispanic community. Each design highlighted the unique appeal of its ticket, ensuring high visibility and brand consistency. Using Blender, I created 3D assets with clean topology, applied textures, and optimized animations for social media engagement. Early feedback indicates strong audience interaction and campaign success.

Project Property
DC Lottery
Taoti Creative
Art Direction, Motion Design
After Effects, Illustrator
available

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