Triquest Management
The Background
The Problem
Zero Online Functionality: The company had no online payment options for homeowners, no system for purchasing HOA documents, and no clear communication channels for support inquiries.
Complete Lack of Visibility: Without a functional website, their SEO presence was non-existent. They were invisible to new communities searching for management services.
Brand Misalignment: The memory of their outdated site hurt their brand perception, making them appear less capable than their tech-forward competitors.
To succeed, we needed to rebuild TriQuest's online presence from scratch with a focus on achieving key business goals: generating new leads, enabling e-commerce, and modernizing their brand to project trustworthiness and professionalism.
The Discovery
My process began by facilitating a hands-on discovery workshop with the TriQuest founders and their entire team. This collaborative session was essential for pinpointing core business objectives and defining the two primary user groups: HOA Board Members (potential clients) and existing Residents (current users). Together, we distilled our findings into the answers for three fundamental questions, which formed the strategic foundation for the entire project.
Business Goal
What is the core business objectives?
The workshop confirmed the #1 business priority was to generate new leads for HOA management contracts
1
Opertional Drag
Where is the team losing the most time?
The team was buried in manual document sales and payment processing that could easily be automated to save valuable time
2
User Friction
What is the biggest customer pain point?
Residents were frustrated by the constant need to call for basic information that should have been instantly accessible online.
3
Approach
& Strategy
Based on the insights from our discovery workshop, I crafted a four-part strategy to guide the project. This approach ensured that every design and development decision was directly tied to solving a core business or user need.
Since the primary business goal was attracting new clients, the design needed to prioritize clear calls-to-action, benefit-led content, and a seamless proposal request process to convert visitors into leads.
Prioritize Lead Generation
To reduce the team's administrative burden, we planned to integrate an AI chatbot for common inquiries and build a full e-commerce system for automated document sales and online payments.
Automate Manual Work
To address user friction and rebuild brand credibility, the focus was on creating a clean, professional, and intuitive UI. This included developing a consistent design system and ensuring the site was fully responsive.
Design for Trust & Usability
I chose a modern tech stack (Webflow, Make.com) and implemented a clean SEO structure from day one. This ensured the new site would be scalable, easy to manage, and visible to search engines.
Build a Scalable Foundation
The Pivot
During an early design review with the TriQuest founders, we realized a critical flaw in the initial wireframes. The homepage gave equal weight to both "Existing Residents" and "Potential Clients."While serving residents was important, this 50/50 split diluted the impact for our primary business goal: generating new leads. We made the strategic decision to pivot the homepage hierarchy. The new design would now prioritize the journey for the HOA Board Member, featuring a prominent call-to-action for proposal requests "above the fold" and moving resident-focused links to a secondary position. This ensured we were laser-focused on the user who would drive business growth.
The Solution
With a clear strategy and a key refinement made during the design process, I moved into building the final, polished solution that would serve as TriQuest's engine for growth and support. The final solution is a modern, conversion-focused platform that functions as both a sales engine and an operational tool.
The homepage clearly speaks to HOA board members withconcise value propositions, social proof, and prominent calls-to-action.Visitors can quickly understand TriQuest’s services and request a proposalwithout friction.
Residents now have access to self-service tools,including online payments, HOA document purchasing, and instant answers via anAI chatbot—dramatically reducing inbound calls and manual processing.
Given Houston’s diverse population—and the fact thatSpanish is the second most spoken language in Texas—the site dynamically adaptsbased on the user’s browser locale. Spanish-speaking users are automaticallyserved translated content, creating a more inclusive and accessible experiencewithout adding complexity for administrators.
A consistent design system, modern typography, and clean layouts reinforce professionalism and credibility. The site is fully responsive, fast-loading, and optimized for accessibility.
From launch, the site was structured for searchvisibility with clean URLs, semantic markup, and scalable CMScollections—allowing TriQuest to grow their content and visibility over time.
Inter Variable
Triquest Management
Triquest Management
To rebuild TriQuest's credibility, I developed a new visual identity centered on professionalism and trust. The system features a clean color palette, modern typography, and a consistent set of reusable components to ensure a cohesive and intuitive user experience across the entire site.
The Outcome
The relaunch restored TriQuest’s digital presence and positioned the company as a modern, trustworthy HOA management partner. By combining clear lead-generation flows with automation and localization, the site now supports both business growth and operational efficiency—turning what was once a liability into a competitive advantage
