To address the need for a two-minute motion graphic highlighting BNY Mellon's history and achievements for the ringing of the closing bell at the New York Stock Exchange, we developed a visually compelling animation that showcased the company's significant milestones throughout the years. Our team collaborated closely with BNY Mellon's events team to ensure that the motion graphic reflected their brand values and goals, while also captivating the attention of viewers. The resulting animation played seamlessly on all digital signage, providing a memorable and impactful experience for all those present at the event.

This was a historic event for the company since it was a transition of power from our former CEO, Todd Gibbons to our current CEO, Robin Vince. The animation was shown on all the monitors on the stock exchange as a BNY Mellon takeover. It was a key highlight of the closing bell and can be see on multiple media outlets.

The animation played a pivotal role during the transition of leadership from former CEO Todd Gibbons to current CEO Robin Vince, making it a historic moment for the company. It was prominently featured on monitors throughout the stock exchange and gained visibility across multiple media outlets, effectively celebrating BNY Mellon's legacy and future.