Events DC proudly hosts the Clipper Round the World Race, marking the first-ever stop in Washington, DC, at The Wharf from June 17 - June 25. As both a host port and sponsor, Events DC introduces "Team Washington, DC," a yacht crewed by local and international sailors. The yacht represents the depth and diversity of Washington, DC beyond its iconic museums and monuments, showcasing the city's rich culture, sports legacy, and vibrant Go-Go music scene. The event aims to invite locals and visitors alike to explore DC's waterfront through a series of exciting activities and celebrations.

The challenge is to create a lockup for the event name, "Events DC Presents Clipper Fleet Week at The Wharf," that reflects the energy and excitement of the event while adhering to multiple branding considerations. The design must balance the branding elements of Events DC, Team Washington, DC, and the Clipper Round the World Race, while also resonating with diverse audiences, including local residents, regional visitors, and international sailing aficionados. Additionally, the branding must work across various digital, print, and on-site applications.

A visually engaging lockup was developed, prioritizing “Clipper Fleet Week” while subtly integrating Events DC and The Wharf. The design nods to the vibrant color palettes of both the Events DC brand and Team Washington, DC yacht, while maintaining awareness of the Clipper Round the World branding. By capturing themes of excitement and adventure, the lockup ensures a clean and professional look that appeals to maritime enthusiasts, families, and international visitors alike. The final branding solution is versatile enough to be used across digital kiosks, signage, social media, and print materials.

The branding lockup successfully captured the excitement and adventure of Clipper Fleet Week while maintaining a clean and professional design. The cohesive visual identity resonated with all target audiences, from local residents to international visitors. The branding was effectively utilized across multiple platforms, including digital kiosks, signage, social media, and print, contributing to a high level of engagement throughout the event. The event at The Wharf saw a significant increase in foot traffic compared to previous years, and feedback from attendees praised the clear and vibrant visual direction.